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Tourism as an Agent of Cannabis Normalization
Topics: Canada
, Tourism Geography
, Social Theory
Keywords: Cannabis tourism; normalization; Canada Session Type: Virtual Paper Day: Wednesday Session Start / End Time: 4/7/2021 08:00 AM (Pacific Time (US & Canada)) - 4/7/2021 09:15 AM (Pacific Time (US & Canada)) Room: Virtual 20
Authors:
Susan Dupej, University of Guelph
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Abstract
This presentation identifies tourism as an agent of cannabis normalization in a legal, Canadian, context. The availability, accessibility and cultural accommodation of cannabis into services, attractions and/or amenities in Canada’s tourism industry is evidence of the changing attitudes towards cannabis where it becomes accepted and embedded into already existing social practices. Normalization is a framework that moves cannabis tourism away from associations with deviancy and illicit behaviour. An inventory of cannabis tourism related businesses (across all sectors of the tourism industry) available in Canada is evidence of the increased availability of cannabis. This paper contributes to establishing cannabis tourism as a new area of research as well as explores cannabis tourism as a normalizing trend, specific to the legal context in Canada.
